For this project, what I’m trying to do is find out how people—specifically students and professionals—currently engage in the creative process, with the aim of designing a process that will facilitate or enhance who these people develop creative ideas and act on them. One of the things I’d like to do is understand at a broad level what are the issues people face when going through the creative process and whether they have any frustrations with their current tools or process.
Hopefully, I can uncover opportunities for the design of a process that will support their creative processes. The way I’m planning to do is to use a user-centered research approach, which places the needs of the user foremost in the process. However, I also aim to use my background in cognitive neuroscience to inform my approach as well, using what I know about creativity from a cognitive level.